5 Advantages To Selling After-Sales Services

after sales services
For the last 10 or more years, there’s been a definite shift away from product-focused sales and a growing emphasis on selling packaged solutions which include both the product and after-sale services that go along with it. That’s because with slowing product demand, growing competition, and shrinking profit margins, companies started to find that selling the customer support, parts, maintenance, and upgrades that go along with their product generated a very good chunk of low-risk, high-margin business. This chunk of revenue can be so sizeable, that companies who have sold loads of equipment over the years are finding that their after-market businesses have become four to five times larger than the original hardware business.

Here are 5 advantages to offering after-sales services:

[1] Competitive Advantage – Offer services that your competitors cannot.

[2] Differentiation – Design your package of services to set yourself apart and above of the competition.

[3] Customer Satisfaction – Grow the overarching value of your solution through ongoing communication with your cusomters.

[4] Customer Loyalty – Happy customers are more likely to renew their services and refer their colleagues to you.

[5] Increase in Profit – Customer satisfaction leads to increased product usage, higher conversion rates, and larger average order value.