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Kelly Crothers

Director Digital Strategy & Thought Leadership

6 Leadership Qualities for the Subscription Economy

If you’ve ever been in the presence of an exceptional leader then you know the feeling—they can unleash a gravitational pull that motivates you to act and inspires you to achieve your fullest potential. Cisco’s Senior Director of Connected Digital...

Partners in Success: Ensuring Customers Renew On Time

Lifecycle Advantage Helps Red River Flow Creating customers for life is fast becoming the ultimate goal in our industry, and it’s a core mission for Cisco, too. That’s why it’s always inspiring when we see our technology partners put the...

VIDEO – Capturing New Revenue Through Expand Selling

expand selling

Watch our latest video blog where Kelly talks about how expand selling best practices can generate new revenue and build brand loyalty.     Video Transcript Did you know that acquiring a new customer can cost you up to 7...

Expand Selling in Action: Expert Advice from Cisco, TSIA and MaintenanceNet

“Expand selling is about accelerating revenue growth with existing customers through highly cost efficient selling models and motions.” — Mark Middlekamp, Vice President of Research (Expand Selling) TSIA Service revenue generation experts from TSIA and Cisco recently joined forces to host...

2015 TSW Best Practices Conference Highlights

TSW Best Practices 2015

How do you improve the lifetime value of your customers and at the same time create a fantastic customer experience and business outcome? Best practices and case studies for customer success and recurring revenue generation were plentiful at the TSW...

Service Revenue Leakage Puts $983 Billion in IT Services at Risk

When you think about all the service-related activity across a complex supply chain – the thousands of maintenance contract expirations that can take place on any given day, the many coverage options that can change as time passes and customers...

3 Top Takeaways from 2015 Smarter Services™ Executive Symposium

smarter services symposium

“It’s not about the transaction. It’s about the experience.” That sage advice – from keynote speaker Erica Javellana of Zappos – set the tone for the 4th Annual Smarter Services™ Executive Symposium, which took place in Rancho Bernardo, Calif. earlier...